Fifteen-year-old Samantha, who is diagnosed with ganglioneuroblastoma, has always dreamed of a savvy sanctuary where she can lay her worries to rest. When a limo pulled up to her Baden, PA, home on a Friday morning, Samantha had no idea that she would be receiving her one true wish – a personalized bedroom makeover.
asked Samantha to attend a celebration event for Macy’s National Believe Day, a pinnacle moment in the retailer’s annual Believe campaign. When she arrived at the Macy’s in Ross Park Mall, there was a red carpet waiting for her. Macy’s employees, decked out in special Santa hats, cheered and clapped as she and her family walked along the aisle. The “Believe Station” was at the end of the carpet, complete with Santa’s red letterbox and blank letters for kids to write their wish list. Little did Samantha know, her wish was about to come true and it was just up the escalators.
For the past few weeks, a special design team at Macy’s had been working with Samantha to pick out new furniture, bedding, paint colors for walls and other glamourous accessories. But unbeknownst to Samantha, the Boy Scouts of America Co-Ed Venturing Crew 630 were working on a project for her surprise bedroom reveal. Together, they constructed mock walls replicating Samantha’s bedroom at home, creating the perfect display room for her surprise in the Macy’s store. When it was time for the grand unveiling, Make-A-Wish President and CEO Judith Stone said to Samantha, “We have a little surprise to show you upstairs! Are you ready to see it?”
Samantha was led to the third floor of the Macy’s store by a staff of holiday helpers and her custom bedroom was revealed. Inside the two painted walls was a personalized bedroom crafted by the expert visual team at Macy’s. When she saw her room design for the first time, Samantha couldn’t believe her eyes – it was the dream décor she had been waiting for.
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With a surprised smile, Samantha admired each element of her bedroom model. A gray daybed sat perfectly against a purple accent wall, decorated with a bohemian-chic quilt and tons of cozy pillows. Beneath her daybed, Samantha was pleased to find extra storage, along with a comfy bed for her beloved bulldog, Bear.
All throughout the room, Samantha found stylish, personalized accents that made her feel right at home. Elegant frames displayed some of Samantha’s favorite photos of her family, friends, and of course, her fetching pup. There was even a shadow box filled with Samantha’s running bibs and medals from her track and field races. Each special touch in her bedroom’s design was a sweet surprise to Samantha. To top it off, Macy’s included a miniature white Christmas tree in her room, echoing the true spirit of the holiday season and Samantha’s wish-come-true.
After the big reveal, the Macy’s design team and a Make-A-Wish coordinator brought the design home to Samantha, setting up furniture and decorations to create her dashing den. Now, the place where most conjure up their wildest dreams is exactly where Samantha had hers come true.
From the beginning of Nov. through Dec. 24, “Believers” of all ages can mail a letter to Santa at the big red letterbox at any local Macy’s store or online at macys.com/believe. For every letter received, in store or online, Macy’s will donate $1 to Make-A-Wish®, up to $1 million, to help grant the wishes of children with life-threatening medical conditions.
On National Believe Day, Macy's offers a double donation for every letter dropped off that day. Making each letter a $2 donation to Make-A-Wish!