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Macy's National Believe Day 2016

  • The crowd cheers as Samantha arrives to help kick-off National Believe Day.

  • The Employees of Macy's Ross Park Mall line up to greet Sam as she arrives.

  • Pictured here is Macy's Ross Park Store Manager, Kerri Milosevich, Wish kid Samantha with her mother, Jennifer, along with Make-A-Wish President and CEO, Judith Stone (far right).

  • Sam's new bedroom redecoration.

  • Make-A-Wish President and CEO, Judith Stone introduces Sam and her family on National Believe Day.

  • Sam and her mom check out all of her brand new furniture.

  • Sam with her family

  • Sam looks through all of her new accessories and decor with delight.

  • Pictured here are Kim, Macy's Visual Manager, wish kid Sam and Beth, MyStylist@Macy's.

  • Sam looking at all the surprises in her bedroom.

  • Sam and her brother decorating the tree.

  • Pictured here a wish kid Sam with Make-A-Wish Manager of Program Services, Sarah Walker.

  • Sam was completely overjoyed with her bedroom redecoration.

To celebrate the holiday season and the spirit of giving, Macy’s teamed up with Make-A-Wish® for the ninth annual Believe campaign. Each year, the Macy’s Believe campaign invites kids of all ages to bring their stamped Santa letters to their local Macy’s store, or visit macys.com/believe to create and send a letter to Santa online. For every letter received, $1, up to $1 million, is donated to Make-A-Wish. On National Believe Day, which fell on December 9th this year, the donation was doubled.

Fifteen-year-old Samantha, of Baden, PA, who had been diagnosed with ganglioneuroblastoma, was invited to kick-off this year's National Believe Day campaign at Macy's Ross Park Mall. What Sam wasn't expecting is that her wish would be granted that day. The associates of Macy's and Make-A-Wish volunteers and staff banded together to give Sam a her most heart felt wish--a fabulous bedroom makeover! 

Sam was amazed to see a replica of her bedroom was set-up in the Macy's store. The mock-up of her bedroom was colored in soft grays and rich shades of purple, which are Sam's favorite colors. Sam and her family could not believe their eyes, as they sat on the heather gray daybed and checked out all of the new furniture and decor.  

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