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Macy's Believe Pittsburgh Launch Event, 2014

After days of teasing his identity on social media, Elvis, an African penguin from the National Aviary, was revealed as the first Macy’s Believe letter writer at the Downtown Pittsburgh Macy’s. Elvis delivered the inaugural letter by scurrying down the cosmetics aisle to the delight of onlookers. Having asked Santa to lead a parade, he was joined by kids from Brightside Academy, Stella!, the Make-A-Wish mascot, and three former wish kids. Erika Liberto, SierraLilac and Meghan Sluzynsky, who are now cancer free and are Make-A-Wish staff members, shared their stories withthe media and delivered their letters to Santa as well.

  • Elvis waddles down the Macy's aisle

  • Elvis parades in front of a big crowd at Macy's

  • Brightside Academy kids parade down the Macy's aisle

  • Brightside Academy kids waddle like penguins

  • Evlis gets ready to mail his letter

  • Elvis and his handler by the Believe mailbox

  • Elvis mails the first Believe letter

  • Students deliver their letters to Santa

  • Students deliver their letters to Santa at Macy's in Downtown Pittsburgh

  • Elvis with his handler, Stella! the Make-A-Wish mascot and Store Manager Joe Hladiuk

  • Macy's store manager Joe Hladiuk speaks to the media and crowd gathered

  • President and CEO Judi Stone with Sierra, Erika and Meghan

  • Brightside student is interviewed

  • Elvis the penguin is our first Believe letter writer in Pittsburgh

  • Brightside Academy kids hold up their letters to Santa

  • Elvis, his handler, Stella and Macy's store manager Joe Hladiuk celebrate the launch of the Believe campaign

  • Believe Penguin cookies

  • Wish kid and program services assistant Sierra Lilac delievers her letter

  • Wish kid and wish assistant Meghan Sluzynsky delivers her letter

  • Wish kid and support services assistant Erika Liberto delivers her Santa letter

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