Starting in January, 66 Rutter’s stores will be partnering with f’real to help make local wishes come true. With the purchase of each Frosted Cupcake milkshake, a flavor specially created by 9-year-old wish kid Raffi, $1 will be donated to Make-A-Wish®. This special flavor will be offered until February 28, 2017.
The Frosted Cupcake milkshake was inspired by Raffi’s fondest memories of birthday parties with cupcakes, ice cream and sprinkles. After hosting wish kids in its Emeryville lab, Raffi’s flavor concept received the most votes among f’real’s social media followers.
Over the past two years, Rutter’s has donated $50,000 to Make-A-Wish, and in this past year, f’real has donated $100,000 to Make-A-Wish. Together, Rutter’s and f’real hope that this new promotion will help to grant even more wishes to children in the community.
In addition to the more than $100,000 donation and offering wish child Raffi’s special milkshake flavor in stores, f’real is also holding a social media campaign to benefit Make-A-Wish. Between December 15 and January 31, 2017, f’real is requesting photo and video posts on Instagram and Twitter to help share #myfrealwish with loved ones. For every post with this hashtag, f’real will donate $5 to Make-A-Wish, up to $25,000. All social media posts will be showcased on myfrealwish.com, as well as other information about the flavor and Make-A-Wish donations.